Kiyoki

DIGITAL DESIGN
To extend Kioki’s rebellious energy into the digital world, we created an animated, scroll-driven e-commerce website that feels more like a pop-art gallery than a typical beer shop. Designed for a mobile-first, young audience, the site seamlessly blends storytelling with interactivity—highlighting Kioki’s personality while simplifying product discovery. Motion graphics, bold visuals, and playful navigation brought the brand’s irreverent identity alive online. The website not only showcases Kioki’s product range but also acts as a digital playground, engaging users beyond transactions and cementing the brand’s position as a cultural statement for India’s next-gen drinkers.

BRAND DESIGN
Kioki was conceived as a rebellious, youthful beer brand designed to disrupt a market dominated by legacy players. We built the brand from the ground up—defining its bold, cheeky tone of voice and creating a visual identity that felt more like street culture than traditional alcohol branding. The packaging was designed as collectible merch with vibrant characters and pop-art styling, ensuring it stood out both on shelves and on social media. Alongside, we developed a complete brand toolkit—voice guides, merchandise, and POS material—ensuring consistency across touchpoints while staying compliant with India’s alcohol advertising norms.