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Kapil Dev
Project type
Digital & Brand Design
Year
2018
Location
India
Offerings
UX Research and Audit
UX/UI Design
Apps and Systems
DIGITAL DESIGN
We designed and built a high-performance e-commerce platform with scalable infrastructure, smooth navigation, and conversion-focused UX to support millions of users. With integrated marketing tools, seamless payments, and strong logistics tech, the platform boosted online sales and handled peak launch traffic effortlessly. This digital foundation played a key role in the brand’s rapid scale-up, contributing to its ₹400 crore acquisition and IPO.
BRAND DESIGN
We built the brand identity and digital presence for Kapil Dev’s sportswear line, capturing his legacy to connect with cricket fans and fitness audiences in a crowded market. Through strong visual storytelling and strategic digital positioning, the brand gained credibility, engagement, and rapid market traction — paving the way for its ₹400 crore acquisition and IPO.
