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J & J
Project type
Digital & Brand Design
Year
2024
Location
USA
Offerings
UX Research and Audit
UX/UI Design
Apps and Systems
Brand Experience
Brand Activation
Brand Strategy
DIGITAL DESIGN
SafetyVerse is an internal SaaS platform that unifies data from all J&J brands and enterprise systems into one synchronized ecosystem. By centralizing fragmented workflows, it streamlines operations, improves transparency, and unlocks cross-brand insights for smarter decision-making. Built for scalability and seamless tool integration, SafetyVerse has become the digital backbone of J&J, powering efficiency and collaboration across global divisions.
BRAND DESIGN
To unify operations across 90+ global divisions, we built an internal outsourcing system and SOPs that encouraged in-house collaboration before involving external vendors, significantly reducing costs. In parallel, we developed over 10 distinct brand identities — including ARC Labs — supported by strong storytelling and visual systems. This dual transformation aligned J&J’s diverse teams and strengthened its position as a cohesive, innovation-driven global leader.
