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DeAsra
Project type
Digital Design
Year
2024
Location
India
Offerings
UX Research and Audit
UX/UI Design
Apps and Systems
DIGITAL DESIGN
DeAsra, founded by tech billionaire Anand Deshpande (Persistent Systems), is a non-profit empowering small and household businesses in India through mentorship, financial guidance, legal compliance, and market support. Despite impacting 2–3 lakh businesses, DeAsra lacked a strong digital presence, with scattered systems, no engagement tracking, and limited scalability. We partnered with DeAsra to drive digital transformation by implementing a cloud-based backbone, revamping the website for accessibility, and integrating tracking tools to measure user engagement and impact. This scalable digital ecosystem streamlined operations, enhanced outreach, and enabled DeAsra to deliver seamless, technology-driven support to entrepreneurs across India.
