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Smartmark
Project type
Digital, Brand & Industrial Design
Year
2024
Location
India
Offering
Machine Design
UX Research and Audit
UX/UI Design
Apps and Systems
Brand Experience
Brand Activation
Brand Strategy
DIGITAL DESIGN
To match Smartmark’s global ambitions, we redesigned their outdated website into a modern, intuitive digital platform. It became a powerful product showcase with detailed specs, seamless navigation, responsive design, and strong brand storytelling. Integrated with ERP for smoother inquiries and operations, the new website strengthened Smartmark’s credibility and accessibility across international markets.
BRAND DESIGN
After transitioning from a joint venture to an independent brand, Smartmark needed a modern identity that resonated globally. We created a cohesive branding system — including a refreshed logo, visual language, and brand voice — rooted in innovation and reliability. The new identity unified their presence across markets and positioned Smartmark as a future-ready global industrial leader.
INDUSTRIAL DESIGN
To break past a stagnant six-machine portfolio, we redesigned Smartmark’s product lineup through deep user and market insight. The result was the Smartmark 4400 — the first battery-operated handheld marking machine — along with a refreshed range of seven high-performance products. This innovation boosted efficiency, usability, and competitiveness, establishing Smartmark as a forward-thinking industrial pioneer ready for global growth.
