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Chitale Truck
Project type
Experience Design
Location
Pune, India
Offerings
Concept & Narrative Building | Architecture & Space Planning | Digital & Interactive Integration | Sensory Experience Design | Brand Integration | Adaptability & Scalability
Chitale Bandhu Mithaiwale partnered with Dominix Experiences to reimagine sweet retail through an innovative self-service truck. Blending technology with tradition, the experience uses a smart card system for browsing, tasting, and purchasing, enabling seamless flow and efficient inventory management. The result is a modern, interactive retail format that brings legacy closer to customers in a scalable, on-the-go experience.
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