Urban Naari Retail

Urban Naari, a contemporary street fashion brand created by Dominix in 2020, was established with the mission of making trendy, affordable fashion accessible to a wider audience. With a price range from ₹200 to ₹1000, the brand caters to the dynamic lifestyle of young, fashion-forward consumers. The concept behind Urban Naari was to disrupt the traditional retail model by introducing innovative ways to engage with customers directly. In a market saturated with static brick-and-mortar stores, the goal was to create a more agile and interactive shopping experience that resonates with the spontaneity of street fashion.

To achieve this vision, Dominix introduced the Urban Naari Fashion Truck—an on-the-go retail experience designed to bring style directly to the streets. This mobile retail unit travels to residential societies, bustling streets, and key urban hotspots, eliminating the barriers of location and convenience. The truck’s layout is meticulously designed to maximize space efficiency while ensuring an engaging, walk-in shopping experience. With thoughtfully curated product displays and interactive elements, customers can browse, try on, and purchase items without stepping into a conventional store. The visual identity of the truck plays a crucial role in its success. Dominix incorporated vibrant branding with bold colors, eye-catching graphics, and a modern aesthetic that reflects the essence of street fashion. The truck's exteriors serve as a moving advertisement, attracting attention wherever it goes, while the interiors are optimized for comfort and functionality. Clever display integrations and modular shelving systems allow for easy product rotation, keeping the inventory fresh and aligned with the latest trends. The inclusion of mirrors, fitting zones, and streamlined checkout counters ensures that the shopping experience remains seamless and enjoyable.