CPG Stores

Couture Purva Godbole (CPG) is a high-end luxury fashion brand known for its bespoke bridal and dancewear, where each garment tells a story of intricate craftsmanship and individuality. When tasked with designing the brand’s flagship stores, Dominix Design Studio was entrusted with creating an environment that would mirror the exclusivity and artistry that CPG represents. The goal was to create spaces that embody elegance and personalization while enhancing the overall customer experience. These stores needed to convey the brand's commitment to luxury while also offering a tailored and memorable shopping journey for its discerning clientele.

The design of the flagship stores places a strong emphasis on creating a luxurious atmosphere, with every corner thoughtfully curated to highlight the brand’s artistry. Intricately designed display areas serve as showcases for the brand’s exquisite collections, allowing each garment to shine while offering an immersive experience for the customer. The display elements are strategically placed to guide the customer through the space, offering a fluid journey where every detail is emphasized. These areas combine fine craftsmanship with elegant presentation, ensuring that CPG’s creations are the focal point of the design. In addition to the displays, the fitting zones were meticulously crafted to reflect the comfort, sophistication, and exclusivity that are synonymous with CPG’s luxury offerings. The fitting areas were designed to provide an intimate and personalized experience, ensuring that customers feel a sense of luxury and attention to detail from start to finish. The use of plush furnishings, mirrors, and bespoke lighting creates an atmosphere that elevates the act of trying on garments to an art form. Every element of the store's design, from the layout to the finishes, is tailored to enhance the fitting experience, allowing customers to fully appreciate the beauty and craftsmanship of CPG’s creations.