{"id":981,"date":"2025-03-26T17:10:01","date_gmt":"2025-03-26T11:40:01","guid":{"rendered":"http:\/\/www.dominixglobal.com\/cts\/?post_type=work&#038;p=981"},"modified":"2025-04-13T18:42:21","modified_gmt":"2025-04-13T13:12:21","slug":"serigen","status":"publish","type":"work","link":"https:\/\/www.dominixglobal.com\/cts\/work\/serigen\/","title":{"rendered":"Serigen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"video-section\"><video class=\"fullscreen-video\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"300\" height=\"150\"><source src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/serigen-hero.mp4\" type=\"video\/mp4\" \/>Your browser does not support the video tag.<\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;work-detail-area&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>We<br \/>\n<span class=\"scaled\"> CREATED<\/span><br \/>\nfor Serigen Labs<\/h2>\n<h3>Overview<\/h3>\n<p>Serigen Mediproducts, an innovation-driven biomedical company incubated at CSIR-National Chemical Laboratory (NCL), specializes in tissue regeneration using natural silk proteins. Despite their groundbreaking research in orthopedics and wound care, Serigen lacked industry recognition and required strategic branding and funding support to scale.<br \/>\nOur objective was to establish Serigen as a leader in regenerative medicine, enhance its digital presence, and secure essential funding to drive research and market expansion.[\/vc_column_text]\t\n\t<div class=\"news-slider work-image-slider\">\n\t\n\t\t\t\n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Serigen-carousel-one.jpg\" class=\"img-fluid\" alt=\"Serigen-carousel-one\">\n\t\t\t\t\t<\/div>        \n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Serigen-carousel-two.png\" class=\"img-fluid\" alt=\"Serigen-carousel-two\">\n\t\t\t\t\t<\/div>        \n\t\t\n\t\t\n\n\t\t\n<\/div>\n\n<style>\n .news-slider {\n    \/* width: 80%;\n    margin: 20px auto; *\/\n}\n\n.news-slide {\n    position: relative;\n    text-align: left;\n    color: white;\n}\n\n.news-slide img {\n    width: 100%;\n    border-radius: 10px;\n    aspect-ratio: 1108 \/ 609;\n    object-fit: cover;\n\tobject-position:center;\n    object-position: top;\n}\n.news-slide video{\n\t border-radius: 10px;\n\t width: 100%;\n\t height: 730px;\n}\n\n.news-slider .slick-arrow{\n    width: 25px;\n    height: 25px;\n}\n.news-slider .slick-arrow::before{\n    font-size: 0px !important;\n}\n.news-slider .slick-next {\n    right: 20px;\n    z-index: 9;\n    background-image: url(\"data:image\/svg+xml;charset=UTF-8,%3csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3e%3cpath d='M5 21.1412L13.6532 12.3437L5 3.54625L7.66397 0.843748L19 12.3437L7.66397 23.8438L5 21.1412Z' fill='white'\/%3e%3c\/svg%3e \");\n\ttop: 50.6%;\n}\n.news-slider .slick-prev {\n    left: 20px;\n    z-index: 9;\n    background-image: url(\"data:image\/svg+xml;charset=UTF-8,%3csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3e%3cpath d='M5 21.1412L13.6532 12.3437L5 3.54625L7.66397 0.843748L19 12.3437L7.66397 23.8438L5 21.1412Z' fill='white'\/%3e%3c\/svg%3e \");\n    transform: scaleX(-1);\n    transform-origin: center;\n    top: 49%;\n\n}\n\n@media(max-width:600px){\n    .news-slider .news-slide > img{\n        height: 210px;\n        object-fit: cover;\n    }\n\t.news-slider .news-slide > img {\n         border-top-left-radius: 16px !important;\n        border-top-right-radius: 16px !important; \n    }\n\t.news-slider .slick-prev{\n\t\ttop: 40%;\n\t}\n\t.news-slider .slick-next{\n\t\ttop: 47%;\n\t}\n\t.news-slide video{\n\t \n\t height: 210px;\n}\n    \n}\n\n\n<\/style>\n    <script>\n jQuery(document).ready(function($){\n    $('.news-slider').slick({\n        dots: false,\n        \/\/ infinite: true,\n        speed: 2000,\n        slidesToShow: 1,\n        slidesToScroll: 1,\n        autoplay: true,\n        autoplaySpeed: 3000,\n        arrows: true\n    });\n});\n\n    <\/script>\n\n    [vc_row_inner el_class=&#8221;number-of-sale-section&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\"><span class=\"counter-animation\">\u20b95<\/span>Cr.<\/h2>\n<h4>Grants<br \/>\nSecured<\/h4>\n<\/div>\n<p>\u20b95 crore in grants secured to fuel R&amp;D and product development.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\"><span class=\"counter-animation\">10<\/span>X<\/h2>\n<h4>Increased<br \/>\nPresence<\/h4>\n<\/div>\n<p>10\u00d7 increase in market presence, establishing Serigen as a recognized name in the biomedical sector.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_tta_accordion color=&#8221;white&#8221; c_icon=&#8221;chevron&#8221; c_position=&#8221;right&#8221; active_section=&#8221;1&#8243; el_class=&#8221;work-detail-accordion&#8221;][vc_tta_section title=&#8221;Challenge&#8221; tab_id=&#8221;1741678664999-449defb6-4488&#8243;][vc_column_text css=&#8221;&#8221;]<strong>1. Limited Brand Awareness \u2013<\/strong> Despite its scientific breakthroughs, Serigen lacked visibility in the healthcare and biomedical sectors.<\/p>\n<p><strong>2. Funding for Expansion \u2013<\/strong> Securing grants and investments was crucial to accelerating research and commercialization.<\/p>\n<p><strong>3. Market Penetration <\/strong>\u2013 The company needed a compelling narrative to attract healthcare professionals and investors.<\/p>\n<p><strong>4. Digital Presence \u2013<\/strong> A strong online platform was essential to showcase innovation and build credibility.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Journey&#8221; tab_id=&#8221;1741678665005-3b37b635-f4f5&#8243;][vc_column_text css=&#8221;&#8221;]1. Rebranded Serigen, crafting a compelling corporate identity that reflected its innovation-driven approach.<\/p>\n<p>2. Developed a high-impact website, clearly communicating Serigen\u2019s mission, technology, and achievements.<\/p>\n<p>3. Executed strategic positioning, ensuring Serigen was consistently present at key industry events and medical conferences.<\/p>\n<p>4. Facilitated funding efforts, successfully securing \u20b95 crore in government grants to drive product development.<\/p>\n<p>5. Strengthened market credibility, leading to a 10\u00d7 increase in visibility and industry presence.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Solution&#8221; tab_id=&#8221;1741678856720-34aaf350-455a&#8221;][vc_column_text css=&#8221;&#8221;]<img decoding=\"async\" class=\"img-full-width\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Serigen-inner-one.jpg\" alt=\"\" \/><\/p>\n<p><strong>1. End-to-End Branding \u2013<\/strong> Defined Serigen\u2019s visual identity, messaging, and positioning as a cutting-edge biomedical innovator.<\/p>\n<p><strong>2. Digital Strategy &amp; Website Development \u2013<\/strong> Created a user-friendly, authoritative platform showcasing research, products, and impact.<\/p>\n<p><strong>3. Industry Exposure &amp; Thought Leadership \u2013<\/strong> Ensured Serigen\u2019s presence at medical forums, boosting credibility.<\/p>\n<p><strong>4. Funding Acquisition Support \u2013<\/strong> Helped raise grants and resources to accelerate growth and commercialization.<\/p>\n<p>By combining strategic branding, targeted exposure, and fundraising initiatives, we helped Serigen scale from a research-focused startup to a recognized leader in regenerative medicine, securing critical funding and industry recognition.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Built a website highlighting silk-based biomedical innovations.<\/p>\n","protected":false},"featured_media":982,"menu_order":55,"template":"","format":"standard","class_list":["post-981","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Serigen - CTS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dominixglobal.com\/cts\/work\/serigen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serigen - 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