{"id":929,"date":"2025-03-11T12:15:35","date_gmt":"2025-03-11T06:45:35","guid":{"rendered":"http:\/\/www.dominixglobal.com\/cts\/?post_type=work&#038;p=929"},"modified":"2025-05-21T17:03:29","modified_gmt":"2025-05-21T11:33:29","slug":"tooc","status":"publish","type":"work","link":"https:\/\/www.dominixglobal.com\/cts\/work\/tooc\/","title":{"rendered":"TOOC"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"video-section\"><video class=\"fullscreen-video\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"300\" height=\"150\"><source src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/TOOC-Hero.mp4\" type=\"video\/mp4\" \/>Your browser does not support the video tag.<\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;work-detail-area&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>We<br \/>\n<span class=\"scaled\"> CREATED<\/span><br \/>\nfor Temecula Olive Oil Company<\/h2>\n<h3>Overview<\/h3>\n<p>Temecula Olive Oil Company (TOOC) is an American brand known for its high-quality, locally grown olive oils. While deeply rooted in tradition, the company needed a digital transformation to expand beyond its physical ranches. We took on the challenge of creating an immersive online experience, making their artisanal olive oil accessible to a broader audience.[\/vc_column_text]\t\n\t<div class=\"news-slider work-image-slider\">\n\t\n\t\t\t\n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/TOOC-Carousal-1-scaled.jpg\" class=\"img-fluid\" alt=\"TOOC Carousal 1\">\n\t\t\t\t\t<\/div>        \n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<video class=\"img-fluid\" controls>\n\t\t\t\t\t<source src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/TOOC-Carousal-2.mp4\" type=\"video\/mp4\">\n\t\t\t\t\tYour browser does not support the video tag.\n\t\t\t\t<\/video>\n\t\t\t\t\t<\/div>        \n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/TOOC-Carousal-3.jpg\" class=\"img-fluid\" alt=\"TOOC Carousal 3\">\n\t\t\t\t\t<\/div>        \n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/TOOC-Carousal-4.jpg\" class=\"img-fluid\" alt=\"TOOC Carousal 4\">\n\t\t\t\t\t<\/div>        \n\t\t\n\t\t\n\n\t\t\n<\/div>\n\n<style>\n .news-slider {\n    \/* width: 80%;\n    margin: 20px auto; *\/\n}\n\n.news-slide {\n    position: relative;\n    text-align: left;\n    color: white;\n}\n\n.news-slide img {\n    width: 100%;\n    border-radius: 10px;\n    aspect-ratio: 1108 \/ 609;\n    object-fit: cover;\n\tobject-position:center;\n    object-position: top;\n}\n.news-slide video{\n\t border-radius: 10px;\n\t width: 100%;\n\t height: 730px;\n}\n\n.news-slider .slick-arrow{\n    width: 25px;\n    height: 25px;\n}\n.news-slider .slick-arrow::before{\n    font-size: 0px !important;\n}\n.news-slider .slick-next {\n    right: 20px;\n    z-index: 9;\n    background-image: url(\"data:image\/svg+xml;charset=UTF-8,%3csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3e%3cpath d='M5 21.1412L13.6532 12.3437L5 3.54625L7.66397 0.843748L19 12.3437L7.66397 23.8438L5 21.1412Z' fill='white'\/%3e%3c\/svg%3e \");\n\ttop: 50.6%;\n}\n.news-slider .slick-prev {\n    left: 20px;\n    z-index: 9;\n    background-image: url(\"data:image\/svg+xml;charset=UTF-8,%3csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3e%3cpath d='M5 21.1412L13.6532 12.3437L5 3.54625L7.66397 0.843748L19 12.3437L7.66397 23.8438L5 21.1412Z' fill='white'\/%3e%3c\/svg%3e \");\n    transform: scaleX(-1);\n    transform-origin: center;\n    top: 49%;\n\n}\n\n@media(max-width:600px){\n    .news-slider .news-slide > img{\n        height: 210px;\n        object-fit: cover;\n    }\n\t.news-slider .news-slide > img {\n         border-top-left-radius: 16px !important;\n        border-top-right-radius: 16px !important; \n    }\n\t.news-slider .slick-prev{\n\t\ttop: 40%;\n\t}\n\t.news-slider .slick-next{\n\t\ttop: 47%;\n\t}\n\t.news-slide video{\n\t \n\t height: 210px;\n}\n    \n}\n\n\n<\/style>\n    <script>\n jQuery(document).ready(function($){\n    $('.news-slider').slick({\n        dots: false,\n        \/\/ infinite: true,\n        speed: 2000,\n        slidesToShow: 1,\n        slidesToScroll: 1,\n        autoplay: true,\n        autoplaySpeed: 3000,\n        arrows: true\n    });\n});\n\n    <\/script>\n\n    [vc_row_inner el_class=&#8221;number-of-sale-section&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\">$<span class=\"counter-animation\">10<\/span>M<\/h2>\n<h4>Quarterly<br \/>\nRevenue<\/h4>\n<\/div>\n<p>$10M quarterly revenue increase after the transformation.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\"><span class=\"counter-animation\">1<\/span>M+<\/h2>\n<h4>Website<br \/>\nEngagements<\/h4>\n<\/div>\n<p>1M+ website engagements, proving the success of the digital-first approach.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_tta_accordion color=&#8221;white&#8221; c_icon=&#8221;chevron&#8221; c_position=&#8221;right&#8221; active_section=&#8221;1&#8243; el_class=&#8221;work-detail-accordion&#8221;][vc_tta_section title=&#8221;Challenge&#8221; tab_id=&#8221;1741678664999-449defb6-4488&#8243;][vc_column_text css=&#8221;&#8221;]1. Preserving the farm-to-table essence in a digital space without losing the charm of their physical ranches.<\/p>\n<p>2. Adapting to a post-COVID world where online shopping became the primary sales driver.<\/p>\n<p>3. Building a seamless e-commerce experience that translated the brand\u2019s heritage into an engaging digital format.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Journey&#8221; tab_id=&#8221;1741678665005-3b37b635-f4f5&#8243;][vc_column_text css=&#8221;&#8221;]Our transformation began with a deep dive into TOOC\u2019s brand identity, capturing the warmth and authenticity of their ranches. Just as the new digital experience was being introduced, COVID-19 accelerated the need for a complete online shift, turning our efforts into a lifeline for the brand. This transition not only sustained sales but became a launchpad for expansion.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Solution&#8221; tab_id=&#8221;1741678856720-34aaf350-455a&#8221;][vc_column_text css=&#8221;&#8221;]<img decoding=\"async\" class=\"img-full-width\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/05\/tooc5.png\" alt=\"\" \/><\/p>\n<p><strong>1. Immersive Digital Storefront \u2013<\/strong> Created an online experience that mirrored the feel of visiting TOOC\u2019s ranches, complete with storytelling, visuals, and interactive features.<\/p>\n<p><strong>2. Seamless E-Commerce Platform \u2013<\/strong> Designed an intuitive online shop that made discovering and purchasing products effortless.<\/p>\n<p><strong>3. Engaging Content Strategy \u2013<\/strong> Built a compelling digital presence through blogs, recipes, and behind-the-scenes stories that connected customers to the brand.<\/p>\n<p><strong>4. Virtual Tasting Experiences \u2013<\/strong> Developed an innovative way for customers to explore flavors through guided digital tastings.<\/p>\n<p><strong>5. Scalability &amp; Expansion \u2013<\/strong> Positioned the brand for growth beyond California, allowing it to expand across the West Coast.<\/p>\n<p>Through strategic digital transformation, TOOC turned a challenge into an opportunity, leveraging e-commerce to grow beyond its original market and solidify itself as a household name in the gourmet food industry.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Showcased a family-owned olive oil business through an elegant website.<\/p>\n","protected":false},"featured_media":1929,"menu_order":20,"template":"","format":"standard","class_list":["post-929","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TOOC - CTS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dominixglobal.com\/cts\/work\/tooc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOOC - 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