{"id":920,"date":"2025-03-11T12:01:49","date_gmt":"2025-03-11T06:31:49","guid":{"rendered":"http:\/\/www.dominixglobal.com\/cts\/?post_type=work&#038;p=920"},"modified":"2025-08-04T11:48:55","modified_gmt":"2025-08-04T06:18:55","slug":"kiyoki","status":"publish","type":"work","link":"https:\/\/www.dominixglobal.com\/cts\/work\/kiyoki\/","title":{"rendered":"Kiyoki"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"video-section\"><video class=\"fullscreen-video\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"300\" height=\"150\"><source src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/Kiyoki-Hero.mp4\" type=\"video\/mp4\" \/>Your browser does not support the video tag.<\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;work-detail-area&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>We<br \/>\n<span class=\"scaled\"> CREATED<\/span><br \/>\nfor Bambreww Beverages<\/h2>\n<h3>Overview<\/h3>\n<p>Kioki isn\u2019t just a beer\u2014it\u2019s an attitude. Positioned as a rebellious, youthful, and bold brand, Kioki was launched to challenge the dullness of traditional beer branding. Dominix partnered with Kioki from the ground up, crafting a brand identity, packaging system, and digital presence that captured its cheeky, irreverent personality. The goal: to create a beer that tastes great and feels iconic.[\/vc_column_text]\t\n\t<div class=\"news-slider work-image-slider\">\n\t\n\t\t\t\n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Kiyoki-Carousal-1.jpg\" class=\"img-fluid\" alt=\"Kiyoki Carousal 1\">\n\t\t\t\t\t<\/div>        \n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Kiyoki-Carousal-2-1.jpg\" class=\"img-fluid\" alt=\"Kiyoki Carousal 2\">\n\t\t\t\t\t<\/div>        \n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Kiyoki-Carousal-3-1.jpg\" class=\"img-fluid\" alt=\"Kiyoki Carousal 3\">\n\t\t\t\t\t<\/div>        \n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Kiyoki-Carousal-4.jpg\" class=\"img-fluid\" alt=\"Kiyoki Carousal 4\">\n\t\t\t\t\t<\/div>        \n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Kiyoki-Carousal-5.jpg\" class=\"img-fluid\" alt=\"Kiyoki Carousal 5\">\n\t\t\t\t\t<\/div>        \n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Kiyoki-Carousal-6-scaled.jpg\" class=\"img-fluid\" alt=\"Kiyoki Carousal 6\">\n\t\t\t\t\t<\/div>        \n\t\t\n\t\t\n\n\t\t\n<\/div>\n\n<style>\n .news-slider {\n    \/* width: 80%;\n    margin: 20px auto; *\/\n}\n\n.news-slide {\n    position: relative;\n    text-align: left;\n    color: white;\n}\n\n.news-slide img {\n    width: 100%;\n    border-radius: 10px;\n    aspect-ratio: 1108 \/ 609;\n    object-fit: cover;\n\tobject-position:center;\n    object-position: top;\n}\n.news-slide video{\n\t border-radius: 10px;\n\t width: 100%;\n\t height: 730px;\n}\n\n.news-slider .slick-arrow{\n    width: 25px;\n    height: 25px;\n}\n.news-slider .slick-arrow::before{\n    font-size: 0px !important;\n}\n.news-slider .slick-next {\n    right: 20px;\n    z-index: 9;\n    background-image: url(\"data:image\/svg+xml;charset=UTF-8,%3csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3e%3cpath d='M5 21.1412L13.6532 12.3437L5 3.54625L7.66397 0.843748L19 12.3437L7.66397 23.8438L5 21.1412Z' fill='white'\/%3e%3c\/svg%3e \");\n\ttop: 50.6%;\n}\n.news-slider .slick-prev {\n    left: 20px;\n    z-index: 9;\n    background-image: url(\"data:image\/svg+xml;charset=UTF-8,%3csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3e%3cpath d='M5 21.1412L13.6532 12.3437L5 3.54625L7.66397 0.843748L19 12.3437L7.66397 23.8438L5 21.1412Z' fill='white'\/%3e%3c\/svg%3e \");\n    transform: scaleX(-1);\n    transform-origin: center;\n    top: 49%;\n\n}\n\n@media(max-width:600px){\n    .news-slider .news-slide > img{\n        height: 210px;\n        object-fit: cover;\n    }\n\t.news-slider .news-slide > img {\n         border-top-left-radius: 16px !important;\n        border-top-right-radius: 16px !important; \n    }\n\t.news-slider .slick-prev{\n\t\ttop: 40%;\n\t}\n\t.news-slider .slick-next{\n\t\ttop: 47%;\n\t}\n\t.news-slide video{\n\t \n\t height: 210px;\n}\n    \n}\n\n\n<\/style>\n    <script>\n jQuery(document).ready(function($){\n    $('.news-slider').slick({\n        dots: false,\n        \/\/ infinite: true,\n        speed: 2000,\n        slidesToShow: 1,\n        slidesToScroll: 1,\n        autoplay: true,\n        autoplaySpeed: 3000,\n        arrows: true\n    });\n});\n\n    <\/script>\n\n    [vc_row_inner el_class=&#8221;number-of-sale-section&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\"><span class=\"counter-animation\">300K<\/span>+<\/h2>\n<h4>Positive<br \/>\nImpressions<\/h4>\n<\/div>\n<p>300K+ impressions in the first month of launch[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\">150+<\/h2>\n<h4>Retail Outlets<br \/>\nStocked<\/h4>\n<\/div>\n<p>Stocked in 150+ retail outlets across 3 states within the first quarter[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_tta_accordion color=&#8221;white&#8221; c_icon=&#8221;chevron&#8221; c_position=&#8221;right&#8221; active_section=&#8221;1&#8243; el_class=&#8221;work-detail-accordion&#8221;][vc_tta_section title=&#8221;Challenge&#8221; tab_id=&#8221;1741678664999-449defb6-4488&#8243;][vc_column_text css=&#8221;&#8221;]Breaking into a saturated alcohol market dominated by legacy players<br \/>\nDifferentiating the product in both taste and brand identity<br \/>\nDesigning a digital-first experience for a young, mobile-first audience<br \/>\nEnsuring compliance with alcohol advertising norms while still being bold and playful[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Journey&#8221; tab_id=&#8221;1741678665005-3b37b635-f4f5&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;fs-24 font-regular&#8221;]We began by defining Kioki\u2019s tone of voice\u2014fun, rebellious, and unapologetically different. This personality informed everything, from naming to packaging to website UX. The can designs were made to be collectible, almost like merch, while the website was created to feel like a digital playground. We also designed social launch campaigns, motion graphics, merchandise, and story-driven product drops to keep the momentum going post-launch.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Solution&#8221; tab_id=&#8221;1741678856720-34aaf350-455a&#8221;][vc_column_text css=&#8221;&#8221;]<img decoding=\"async\" class=\"img-full-width\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/kiyoki-inner-two-new.png\" alt=\"\" \/><\/p>\n<p>Dominix crafted Kioki from scratch\u2014building a bold, irreverent beer brand tailored for India\u2019s next-gen drinkers.<\/p>\n<p><strong>Brand Creation:<\/strong> Named and positioned Kioki as a quirky, playful brand that breaks convention.<\/p>\n<p><strong>Packaging Design:<\/strong> Designed collectible cans with bold colors and characters, built to stand out on shelves and socials.<\/p>\n<p><strong>Website &amp; E-Commerce:<\/strong> Created a scroll-driven, animated e-commerce site that feels more like a pop-art gallery than a beer shop.<\/p>\n<p><strong>Content &amp; Storytelling:<\/strong> Produced launch films, social reels, and motion graphics to bring Kioki\u2019s personality alive across platforms.<\/p>\n<p><strong>Marketing &amp; Assets:<\/strong> Delivered a full brand toolkit\u2014voice guides, merch, POS material\u2014for consistent brand experience.<\/p>\n<p><strong>Compliance:<\/strong> Ensured all designs and messaging followed India\u2019s alcohol advertising regulations without losing edge.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Branded &#038; built an e-commerce experience for a premium beer brand.<\/p>\n","protected":false},"featured_media":921,"menu_order":8,"template":"","format":"standard","class_list":["post-920","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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