{"id":347,"date":"2025-03-11T11:50:07","date_gmt":"2025-03-11T06:20:07","guid":{"rendered":"http:\/\/www.dominixglobal.com\/cts\/?post_type=work&#038;p=347"},"modified":"2025-06-20T18:06:41","modified_gmt":"2025-06-20T12:36:41","slug":"j-j","status":"publish","type":"work","link":"https:\/\/www.dominixglobal.com\/cts\/work\/j-j\/","title":{"rendered":"J &#038; J"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"video-section\"><video class=\"fullscreen-video\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"300\" height=\"150\"><source src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Hero-1.mp4\" type=\"video\/mp4\" \/>Your browser does not support the video tag.<\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;work-detail-area&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>We<br \/>\n<span class=\"scaled\"> CREATED<\/span><br \/>\n<span class=\"scaled\"> TRANSFORMED<\/span><br \/>\n<span class=\"scaled\"> &amp; SCALED<\/span><br \/>\nfor Johnson &amp; Johnson<\/h2>\n<h3>Overview<\/h3>\n<p>Johnson &amp; Johnson, a global conglomerate with over 90 companies, faced challenges in operational efficiency, brand consistency, and digital integration. To address these, we undertook a multi-faceted transformation project, spanning internal systems, branding, and digital innovation. This initiative aimed to reduce outsourcing costs, establish cohesive branding for internal divisions, and create digital platforms to enhance customer health tracking and engagement.[\/vc_column_text][vc_single_image image=&#8221;464&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; el_class=&#8221;img-full-width&#8221;][vc_row_inner el_class=&#8221;number-of-sale-section&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\">$<span class=\"counter-animation\">250<\/span>M<\/h2>\n<h4>Cost<br \/>\nSaving<\/h4>\n<\/div>\n<p>$250 million annually redirected to internal companies<br \/>\nby reducing external outsourcing.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\"><span class=\"counter-animation\">0.5<\/span>M<\/h2>\n<h4>People<br \/>\nHelped<\/h4>\n<\/div>\n<p>Helped 500,000+ users track and improve their health metrics.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_tta_accordion color=&#8221;white&#8221; c_icon=&#8221;chevron&#8221; c_position=&#8221;right&#8221; active_section=&#8221;1&#8243; el_class=&#8221;work-detail-accordion&#8221;][vc_tta_section title=&#8221;Challenge&#8221; tab_id=&#8221;1741678664999-449defb6-4488&#8243;][vc_column_text css=&#8221;&#8221;]<strong>Cultural Shift:<\/strong>\u00a0Changing long-standing outsourcing practices within a massive global network.<\/p>\n<p><strong>Branding Complexity:<\/strong>\u00a0Ensuring consistency and differentiation across diverse internal brands.<\/p>\n<p><strong>Digital Transformation:<\/strong>\u00a0Introducing an innovative health-tracking platform in a traditionally physical-focused organization.<\/p>\n<p><strong>Stakeholder Alignment:<\/strong>\u00a0Managing input and approvals from multiple global divisions and teams.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Journey&#8221; tab_id=&#8221;1741678665005-3b37b635-f4f5&#8243;][vc_column_text css=&#8221;&#8221;]Our journey began with deep research into Johnson &amp; Johnson\u2019s operational gaps, branding inconsistencies, and digital needs. We collaborated closely with stakeholders, attending workshops and analyzing outsourcing workflows. For the branding effort, we explored the unique identities of each division to craft tailored strategies. On the digital front, we immersed ourselves in user research and UX\/UI prototyping to build SafetyVerse , a platform aimed at revolutionizing health awareness and engagement.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Solution&#8221; tab_id=&#8221;1741678856720-34aaf350-455a&#8221;][vc_column_text css=&#8221;&#8221;]<img decoding=\"async\" class=\"img-full-width\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/jj-inner-two-new.png\" alt=\"\" \/><\/p>\n<p><strong>Operational System Overhaul:<\/strong>\u00a0Developed SOPs and an internal outsourcing system, mandating internal collaboration before external engagement, saving millions annually.<\/p>\n<p><strong>Brand Development:<\/strong>\u00a0Designed over 10 brands, including ARC Labs, with impactful storytelling and visuals to position them as leaders in their respective domains.<\/p>\n<p><strong>Digital Platform Creation:<\/strong>\u00a0Launched SafetyVerse, a user-friendly platform powered by AI for health tracking, enabling users to connect health data with personalized insights and actions.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We led a transformation project to improve operational efficiency, unify brand consistency, and enhance digital integration across global divisions.<\/p>\n","protected":false},"featured_media":904,"menu_order":2,"template":"","format":"standard","class_list":["post-347","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>J &amp; 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