{"id":341,"date":"2025-03-11T11:55:44","date_gmt":"2025-03-11T06:25:44","guid":{"rendered":"http:\/\/www.dominixglobal.com\/cts\/?post_type=work&#038;p=341"},"modified":"2025-06-20T17:09:22","modified_gmt":"2025-06-20T11:39:22","slug":"deasra","status":"publish","type":"work","link":"https:\/\/www.dominixglobal.com\/cts\/work\/deasra\/","title":{"rendered":"DeAsra"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"video-section\"><video class=\"fullscreen-video\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"300\" height=\"150\"><source src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/deasra-hero.mp4\" type=\"video\/mp4\" \/>Your browser does not support the video tag.<\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;work-detail-area&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>We<br \/>\n<span class=\"scaled\"> TRANSFORMED<\/span><br \/>\nfor DeAsra<\/h2>\n<h3>Overview<\/h3>\n<p>DeAsra, the brainchild of Indian tech billionaire Anand Deshpande (founder of Persistent Systems), is a non-profit organization aimed at empowering small-scale and household businesses in India. It provides mentorship, financial guidance, legal compliance assistance, and market positioning support to help entrepreneurs overcome challenges in starting, managing, and scaling their businesses. While DeAsra had impacted over 2-3 lakh businesses, its digital presence was lacking, preventing efficient user engagement and scalability.[\/vc_column_text][vc_single_image image=&#8221;1682&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; el_class=&#8221;img-full-width&#8221;][vc_row_inner el_class=&#8221;number-of-sale-section&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\"><span class=\"counter-animation\">0.5<\/span>M<\/h2>\n<h4>Users\/<br \/>\nMonth<\/h4>\n<\/div>\n<p>Transformed user engagement from 1,000 users\/month to<br \/>\nover 500,000 users\/month.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\"><span class=\"counter-animation\">0.3<\/span>M<\/h2>\n<h4>People<br \/>\nHelped<\/h4>\n<\/div>\n<p>Helped over 300,000 small businesses across India with<br \/>\nmentorship and resources.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_tta_accordion color=&#8221;white&#8221; c_icon=&#8221;chevron&#8221; c_position=&#8221;right&#8221; active_section=&#8221;1&#8243; el_class=&#8221;work-detail-accordion&#8221;][vc_tta_section title=&#8221;Challenge&#8221; tab_id=&#8221;1741678664999-449defb6-4488&#8243;][vc_column_text css=&#8221;&#8221;]Lack of a cohesive digital presence despite existing websites, ERP systems, and scattered resources.<\/p>\n<p>No tracking or data analysis mechanisms to monitor user engagement or measure impact.<\/p>\n<p>Limited digital backbone to support DeAsra\u2019s growing influence.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Journey&#8221; tab_id=&#8221;1741678665005-3b37b635-f4f5&#8243;][vc_column_text css=&#8221;&#8221;]We partnered with DeAsra to understand their goals and challenges in supporting small businesses. Recognizing the need for a robust digital transformation, we implemented a cloud-based solution to streamline operations, enhance user engagement, and scale outreach. By optimizing their website, integrating tracking tools, and improving their digital ecosystem, we enabled DeAsra to provide seamless support to their users.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Solution&#8221; tab_id=&#8221;1741678856720-34aaf350-455a&#8221;][vc_column_text css=&#8221;&#8221;]<img decoding=\"async\" class=\"img-full-width\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/deasra-2-scaled.jpg\" alt=\"\" \/><\/p>\n<p><strong>Digital Backbone:<\/strong> Implemented a cloud-based solution to integrate all operations.<\/p>\n<p><strong>Enhanced Website:<\/strong> Revamped the website to improve user experience and accessibility.<\/p>\n<p><strong>Tracking Mechanism:<\/strong> Introduced tools for monitoring user activity and impact metrics.<\/p>\n<p><strong>Scalable Digital Presence:<\/strong> Designed a system that could handle exponential growth in user base.<\/p>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We revamped DeAsra\u2019s digital presence to enhance user engagement and support the scalable growth of small businesses across India.<\/p>\n","protected":false},"featured_media":419,"menu_order":1,"template":"","format":"standard","class_list":["post-341","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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