{"id":316,"date":"2025-03-11T11:38:15","date_gmt":"2025-03-11T06:08:15","guid":{"rendered":"http:\/\/www.dominixglobal.com\/cts\/?post_type=work&#038;p=316"},"modified":"2025-06-20T17:05:40","modified_gmt":"2025-06-20T11:35:40","slug":"luna-ev","status":"publish","type":"work","link":"https:\/\/www.dominixglobal.com\/cts\/work\/luna-ev\/","title":{"rendered":"Luna EV"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"video-section\"><video class=\"fullscreen-video\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"300\" height=\"150\"><source src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/luna-Hero-.mp4\" type=\"video\/mp4\" \/>Your browser does not support the video tag.<\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;work-detail-area&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>We<br \/>\n<span class=\"scaled\"> SCALED<\/span><br \/>\nfor Kinetic Ltd.<\/h2>\n<h3>Overview<\/h3>\n<p>Kinetic Ltd, a legendary name in the Indian automotive industry, brought back the iconic Luna as an Electric Vehicle (EV). The Luna EV is not just a nod to its historic predecessor but also a revolutionary step towards affordable, multipurpose electric mobility in India. Designed to cater to the rural and delivery market segments, the Luna EV was relaunched in April 2024 by Nitin Gadkari, marking a significant milestone for Kinetic.[\/vc_column_text][vc_row_inner el_class=&#8221;number-of-sale-section&#8221;][vc_column_inner]\t\n\t<div class=\"news-slider work-image-slider\">\n\t\n\t\t\t\n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Carousal-2-scaled.jpg\" class=\"img-fluid\" alt=\"Carousal 2\">\n\t\t\t\t\t<\/div>        \n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Carousal-3-scaled.jpg\" class=\"img-fluid\" alt=\"Carousal 3\">\n\t\t\t\t\t<\/div>        \n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Carousal-4-scaled.jpg\" class=\"img-fluid\" alt=\"Carousal 4\">\n\t\t\t\t\t<\/div>        \n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Carousal-5-scaled.jpg\" class=\"img-fluid\" alt=\"Carousal 5\">\n\t\t\t\t\t<\/div>        \n\t\t\n\t\t\n\n\t\t\n<\/div>\n\n<style>\n .news-slider {\n    \/* width: 80%;\n    margin: 20px auto; *\/\n}\n\n.news-slide {\n    position: relative;\n    text-align: left;\n    color: white;\n}\n\n.news-slide img {\n    width: 100%;\n    border-radius: 10px;\n    aspect-ratio: 1108 \/ 609;\n    object-fit: cover;\n\tobject-position:center;\n    object-position: top;\n}\n.news-slide video{\n\t border-radius: 10px;\n\t width: 100%;\n\t height: 730px;\n}\n\n.news-slider .slick-arrow{\n    width: 25px;\n    height: 25px;\n}\n.news-slider .slick-arrow::before{\n    font-size: 0px !important;\n}\n.news-slider .slick-next {\n    right: 20px;\n    z-index: 9;\n    background-image: url(\"data:image\/svg+xml;charset=UTF-8,%3csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3e%3cpath d='M5 21.1412L13.6532 12.3437L5 3.54625L7.66397 0.843748L19 12.3437L7.66397 23.8438L5 21.1412Z' fill='white'\/%3e%3c\/svg%3e \");\n\ttop: 50.6%;\n}\n.news-slider .slick-prev {\n    left: 20px;\n    z-index: 9;\n    background-image: url(\"data:image\/svg+xml;charset=UTF-8,%3csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3e%3cpath d='M5 21.1412L13.6532 12.3437L5 3.54625L7.66397 0.843748L19 12.3437L7.66397 23.8438L5 21.1412Z' fill='white'\/%3e%3c\/svg%3e \");\n    transform: scaleX(-1);\n    transform-origin: center;\n    top: 49%;\n\n}\n\n@media(max-width:600px){\n    .news-slider .news-slide > img{\n        height: 210px;\n        object-fit: cover;\n    }\n\t.news-slider .news-slide > img {\n         border-top-left-radius: 16px !important;\n        border-top-right-radius: 16px !important; \n    }\n\t.news-slider .slick-prev{\n\t\ttop: 40%;\n\t}\n\t.news-slider .slick-next{\n\t\ttop: 47%;\n\t}\n\t.news-slide video{\n\t \n\t height: 210px;\n}\n    \n}\n\n\n<\/style>\n    <script>\n jQuery(document).ready(function($){\n    $('.news-slider').slick({\n        dots: false,\n        \/\/ infinite: true,\n        speed: 2000,\n        slidesToShow: 1,\n        slidesToScroll: 1,\n        autoplay: true,\n        autoplaySpeed: 3000,\n        arrows: true\n    });\n});\n\n    <\/script>\n\n    [\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\"><span class=\"counter-animation\">1<\/span>M+<\/h2>\n<h4>Units<br \/>\nSold<\/h4>\n<\/div>\n<p>Cumulatively raised by Dominix Design Driven Startups.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\">$<span class=\"counter-animation\">300<\/span>M<\/h2>\n<h4>Monetary<br \/>\nGeneration<\/h4>\n<\/div>\n<p>Cumulatively raised by Dominix Design Driven Startups.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_tta_accordion color=&#8221;white&#8221; c_icon=&#8221;chevron&#8221; c_position=&#8221;right&#8221; active_section=&#8221;1&#8243; el_class=&#8221;work-detail-accordion&#8221;][vc_tta_section title=&#8221;Challenge&#8221; tab_id=&#8221;1741678664999-449defb6-4488&#8243;][vc_column_text css=&#8221;&#8221;]<strong>Restoring Nostalgia :<\/strong> The Luna was once a symbol of affordability and aspiration. The challenge was to bring back its emotional value while modernizing it for current needs.<\/p>\n<p><strong>Affordability &amp; Serviceability : <\/strong>Competing EVs were priced at a premium and were inaccessible to rural customers and delivery service workers. The goal was to create an EV priced at \u20b955,000 while ensuring easy servicing in rural areas.<\/p>\n<p><strong>Performance &amp; Versatility :<\/strong> The vehicle had to support up to 250-300 kg, including the rider, and double as both ; a passenger and goods carrier.<\/p>\n<p><strong>Sustainability :<\/strong> Designing a durable, affordable, and sustainable product required innovative engineering.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Journey&#8221; tab_id=&#8221;1741678665005-3b37b635-f4f5&#8243;][vc_column_text css=&#8221;&#8221;]To ensure the Luna EV met real-world needs, we conducted 5,000 interviews across villages, towns, and cities. Farmers, delivery workers, and small business owners highlighted the need for cost-effective, durable, and easily serviceable vehicles. This shaped every design choice: spoke wheels and tube tires for easier repairs, DC motors for reliability, and attachments for carrying up to eight crates or a second passenger.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Solution&#8221; tab_id=&#8221;1741678856720-34aaf350-455a&#8221;][vc_column_text css=&#8221;&#8221;]<img decoding=\"async\" class=\"img-full-width\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Luna-inner-one-new.png\" \/><\/p>\n<p>After 2.5 years of design, prototyping, and testing, the Luna EV was ready to roll. Here\u2019s how we brought the vision to life:<\/p>\n<p><strong>A Modern Classic:<\/strong> The Luna EV stayed true to its roots while embracing a sleek, functional design. Its single-seater configuration could be transformed into a double seater or a goods carrier with attachments to stack up to eight crates.<\/p>\n<p><strong>Cost-Effective Engineering:<\/strong> Despite targeting a price of \u20b955,000, we managed to launch it at \u20b970,000\u2014still the most affordable EV in its segment. With an operational cost of just \u20b91 for 3 km, it became a game-changer for rural and delivery markets.<\/p>\n<p><strong>Unmatched Durability:<\/strong> With a robust chassis, the Luna EV could easily carry heavy loads while maintaining stability and efficiency.<\/p>\n<p><strong>Designed for India:<\/strong> Spoke wheels, tube tires, and DC motors ensured easy repairs and long-term reliability, especially in rural areas.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<video autoplay=\"autoplay\" loop=\"loop\" width=\"320\" height=\"240\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><source src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/KINETIC-GREEN1.mp4\" type=\"video\/mp4\" \/>&nbsp;<\/video>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We designed the entire vehicle from scratch and crafted a compelling brand narrative to position the Luna EV as an affordable, multipurpose mobility solution. <\/p>\n","protected":false},"featured_media":1123,"menu_order":0,"template":"","format":"standard","class_list":["post-316","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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