{"id":1371,"date":"2025-04-01T16:18:14","date_gmt":"2025-04-01T10:48:14","guid":{"rendered":"http:\/\/www.dominixglobal.com\/cts\/?post_type=work&#038;p=1371"},"modified":"2025-04-12T14:12:14","modified_gmt":"2025-04-12T08:42:14","slug":"diamond-bp-machine","status":"publish","type":"work","link":"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/","title":{"rendered":"Diamond BP Machine"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"video-section\"><video class=\"fullscreen-video\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"300\" height=\"150\"><source src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/Diamond-BP-hero.mp4\" type=\"video\/mp4\" \/>Your browser does not support the video tag.<\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;work-detail-area&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>We<br \/>\n<span class=\"scaled\"> CREATED<\/span><br \/>\nfor Diamond<\/h2>\n<h3>Overview<\/h3>\n<p>Diamond BP, India\u2019s largest and oldest BP machine company, has been a trusted name for 65 years. With a 76.3% market share, its machines are found in every major hospital across the country. However, the product design had remained unchanged for decades, leading to misconceptions about its technology and usability challenges for healthcare professionals.[\/vc_column_text]\t\n\t<div class=\"news-slider work-image-slider\">\n\t\n\t\t\t\n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/Diamond-BP-Machine-carousel-one.png\" class=\"img-fluid\" alt=\"Diamond-BP-Machine-carousel-one\">\n\t\t\t\t\t<\/div>        \n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/Diamond-BP-Machine-carousel-two.jpeg\" class=\"img-fluid\" alt=\"Diamond-BP-Machine-carousel-two\">\n\t\t\t\t\t<\/div>        \n\t\t\n\t\t\n\n\t\t\n<\/div>\n\n<style>\n .news-slider {\n    \/* width: 80%;\n    margin: 20px auto; *\/\n}\n\n.news-slide {\n    position: relative;\n    text-align: left;\n    color: white;\n}\n\n.news-slide img {\n    width: 100%;\n    border-radius: 10px;\n    aspect-ratio: 1108 \/ 609;\n    object-fit: cover;\n\tobject-position:center;\n    object-position: top;\n}\n.news-slide video{\n\t border-radius: 10px;\n\t width: 100%;\n\t height: 730px;\n}\n\n.news-slider .slick-arrow{\n    width: 25px;\n    height: 25px;\n}\n.news-slider .slick-arrow::before{\n    font-size: 0px !important;\n}\n.news-slider .slick-next {\n    right: 20px;\n    z-index: 9;\n    background-image: url(\"data:image\/svg+xml;charset=UTF-8,%3csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3e%3cpath d='M5 21.1412L13.6532 12.3437L5 3.54625L7.66397 0.843748L19 12.3437L7.66397 23.8438L5 21.1412Z' fill='white'\/%3e%3c\/svg%3e \");\n\ttop: 50.6%;\n}\n.news-slider .slick-prev {\n    left: 20px;\n    z-index: 9;\n    background-image: url(\"data:image\/svg+xml;charset=UTF-8,%3csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3e%3cpath d='M5 21.1412L13.6532 12.3437L5 3.54625L7.66397 0.843748L19 12.3437L7.66397 23.8438L5 21.1412Z' fill='white'\/%3e%3c\/svg%3e \");\n    transform: scaleX(-1);\n    transform-origin: center;\n    top: 49%;\n\n}\n\n@media(max-width:600px){\n    .news-slider .news-slide > img{\n        height: 210px;\n        object-fit: cover;\n    }\n\t.news-slider .news-slide > img {\n         border-top-left-radius: 16px !important;\n        border-top-right-radius: 16px !important; \n    }\n\t.news-slider .slick-prev{\n\t\ttop: 40%;\n\t}\n\t.news-slider .slick-next{\n\t\ttop: 47%;\n\t}\n\t.news-slide video{\n\t \n\t height: 210px;\n}\n    \n}\n\n\n<\/style>\n    <script>\n jQuery(document).ready(function($){\n    $('.news-slider').slick({\n        dots: false,\n        \/\/ infinite: true,\n        speed: 2000,\n        slidesToShow: 1,\n        slidesToScroll: 1,\n        autoplay: true,\n        autoplaySpeed: 3000,\n        arrows: true\n    });\n});\n\n    <\/script>\n\n    [vc_row_inner el_class=&#8221;number-of-sale-section&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\"><span class=\"counter-animation\">10,000<\/span>+<\/h2>\n<h4>Units<br \/>\nSold<\/h4>\n<\/div>\n<p>More than 10,000 units sold up till now[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\"><span class=\"counter-animation\">50<\/span>%<\/h2>\n<h4>YoY<br \/>\nGrowth<\/h4>\n<\/div>\n<p>The initiative has resulted in a 50% year-over-year growth, significantly expanding its reach and market impact.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_tta_accordion color=&#8221;white&#8221; c_icon=&#8221;chevron&#8221; c_position=&#8221;right&#8221; active_section=&#8221;1&#8243; el_class=&#8221;work-detail-accordion&#8221;][vc_tta_section title=&#8221;Challenge&#8221; tab_id=&#8221;1741678664999-449defb6-4488&#8243;][vc_column_text css=&#8221;&#8221;]<strong>1. Legacy vs. Innovation \u2013<\/strong> The product&#8217;s form was iconic and deeply ingrained in users\u2019 minds, making drastic changes risky.<\/p>\n<p><strong>2. Misconception \u2013<\/strong> Despite pioneering mercury-free BP technology, users associated Diamond BP machines with mercury-based systems.<\/p>\n<p><strong>3. Usability Issues \u2013<\/strong> Nurses struggled with positioning the bulb and pipes, often leading to entanglement and inefficiencies.<\/p>\n<p><strong>4. Readability Concerns \u2013<\/strong> Senior nurses had difficulty reading accuracy points on the display, relying more on experience than clear visual cues.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Journey&#8221; tab_id=&#8221;1741678665005-3b37b635-f4f5&#8243;][vc_column_text css=&#8221;&#8221;]Conducted semantic analysis, revealing that the product\u2019s form was more memorable than the brand name.<br \/>\nObserved nurses in real-world settings to understand ergonomic pain points.<br \/>\nIdentified history bias, where users favored familiar designs despite inefficiencies.<br \/>\nStudied mental models, ensuring subconscious usability improvements without disrupting the existing workflow.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Solution&#8221; tab_id=&#8221;1741678856720-34aaf350-455a&#8221;][vc_column_text css=&#8221;&#8221;]<img decoding=\"async\" class=\"img-full-width\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/Diamond-BP-Machine-inner-one.png\" alt=\"\" \/><\/p>\n<p><strong>1. Enhanced Readability \u2013<\/strong> Redesigned the BP display with better legibility, using layering principles for structured information. An additional numerical screen provided precise BP readings.<\/p>\n<p><strong>2. Ergonomic Improvements \u2013<\/strong> Developed a concave space for the pump balloon, subtly guiding users to place it correctly.<\/p>\n<p><strong>3. Copper Finish Aesthetic \u2013 <\/strong>Inspired by Pune\u2019s legacy of copper craftsmanship, we introduced a premium copper-toned finish, retaining the iconic structure while elevating its modern appeal.<\/p>\n<p><strong>4. Simplified Form Using Gestalt\u2019s Law of Pragnanz \u2013<\/strong> Reduced visual complexity for intuitive interaction.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Revolutionizing the diamond industry with blockchain-backed provenance tracking for transparency and trust.<\/p>\n","protected":false},"featured_media":1657,"menu_order":89,"template":"","format":"standard","class_list":["post-1371","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diamond BP Machine - CTS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diamond BP Machine - CTS\" \/>\n<meta property=\"og:description\" content=\"Revolutionizing the diamond industry with blockchain-backed provenance tracking for transparency and trust.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/\" \/>\n<meta property=\"og:site_name\" content=\"CTS\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-12T08:42:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/Diamond-BP-Machine-hero-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/\",\"url\":\"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/\",\"name\":\"Diamond BP Machine - CTS\",\"isPartOf\":{\"@id\":\"https:\/\/www.dominixglobal.com\/cts\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/Diamond-BP-Machine-hero-scaled.jpg\",\"datePublished\":\"2025-04-01T10:48:14+00:00\",\"dateModified\":\"2025-04-12T08:42:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/#primaryimage\",\"url\":\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/Diamond-BP-Machine-hero-scaled.jpg\",\"contentUrl\":\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/Diamond-BP-Machine-hero-scaled.jpg\",\"width\":2560,\"height\":1443},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dominixglobal.com\/cts\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Diamond BP Machine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dominixglobal.com\/cts\/#website\",\"url\":\"https:\/\/www.dominixglobal.com\/cts\/\",\"name\":\"CTS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dominixglobal.com\/cts\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Diamond BP Machine - CTS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/","og_locale":"en_US","og_type":"article","og_title":"Diamond BP Machine - CTS","og_description":"Revolutionizing the diamond industry with blockchain-backed provenance tracking for transparency and trust.","og_url":"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/","og_site_name":"CTS","article_modified_time":"2025-04-12T08:42:14+00:00","og_image":[{"width":2560,"height":1443,"url":"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/Diamond-BP-Machine-hero-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/","url":"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/","name":"Diamond BP Machine - CTS","isPartOf":{"@id":"https:\/\/www.dominixglobal.com\/cts\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/#primaryimage"},"image":{"@id":"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/#primaryimage"},"thumbnailUrl":"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/Diamond-BP-Machine-hero-scaled.jpg","datePublished":"2025-04-01T10:48:14+00:00","dateModified":"2025-04-12T08:42:14+00:00","breadcrumb":{"@id":"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/#primaryimage","url":"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/Diamond-BP-Machine-hero-scaled.jpg","contentUrl":"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/04\/Diamond-BP-Machine-hero-scaled.jpg","width":2560,"height":1443},{"@type":"BreadcrumbList","@id":"https:\/\/www.dominixglobal.com\/cts\/work\/diamond-bp-machine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dominixglobal.com\/cts\/"},{"@type":"ListItem","position":2,"name":"Diamond BP Machine"}]},{"@type":"WebSite","@id":"https:\/\/www.dominixglobal.com\/cts\/#website","url":"https:\/\/www.dominixglobal.com\/cts\/","name":"CTS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dominixglobal.com\/cts\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.dominixglobal.com\/cts\/wp-json\/wp\/v2\/work\/1371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dominixglobal.com\/cts\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.dominixglobal.com\/cts\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dominixglobal.com\/cts\/wp-json\/wp\/v2\/media\/1657"}],"wp:attachment":[{"href":"https:\/\/www.dominixglobal.com\/cts\/wp-json\/wp\/v2\/media?parent=1371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}