{"id":1032,"date":"2025-03-26T17:55:48","date_gmt":"2025-03-26T12:25:48","guid":{"rendered":"http:\/\/www.dominixglobal.com\/cts\/?post_type=work&#038;p=1032"},"modified":"2025-04-11T13:47:06","modified_gmt":"2025-04-11T08:17:06","slug":"masala-chai-gin","status":"publish","type":"work","link":"https:\/\/www.dominixglobal.com\/cts\/work\/masala-chai-gin\/","title":{"rendered":"Masala Chai Gin"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;2096&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; el_class=&#8221;img-full-width&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;work-detail-area&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>We<br \/>\n<span class=\"scaled\"> CREATED<\/span><br \/>\nfor Fyondere<\/h2>\n<h3>Overview<\/h3>\n<p>Fyondere, a UK-based gin company, sought to introduce a unique Masala Chai Gin to their lineup, infusing traditional Indian flavors into their craft spirits. To ensure the product had an authentic appeal, they approached us to create a packaging design that would seamlessly blend Indian heritage with premium gin branding.<br \/>\nOur role was to develop a packaging identity that captured the essence of Indian masala chai while maintaining the elegance and sophistication of a high-end spirit.[\/vc_column_text]\t\n\t<div class=\"news-slider work-image-slider\">\n\t\n\t\t\t\n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Masala-Chai-Gin-Carousel-3-1.jpg\" class=\"img-fluid\" alt=\"Masala Chai Gin Carousel 3\">\n\t\t\t\t\t<\/div>        \n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Masala-Chai-Gin-Carousel-2-1-scaled.jpg\" class=\"img-fluid\" alt=\"Masala Chai Gin Carousel 2\">\n\t\t\t\t\t<\/div>        \n\t\t\n\t\t\n\n\t\t\n<\/div>\n\n<style>\n .news-slider {\n    \/* width: 80%;\n    margin: 20px auto; *\/\n}\n\n.news-slide {\n    position: relative;\n    text-align: left;\n    color: white;\n}\n\n.news-slide img {\n    width: 100%;\n    border-radius: 10px;\n    aspect-ratio: 1108 \/ 609;\n    object-fit: cover;\n\tobject-position:center;\n    object-position: top;\n}\n.news-slide video{\n\t border-radius: 10px;\n\t width: 100%;\n\t height: 730px;\n}\n\n.news-slider .slick-arrow{\n    width: 25px;\n    height: 25px;\n}\n.news-slider .slick-arrow::before{\n    font-size: 0px !important;\n}\n.news-slider .slick-next {\n    right: 20px;\n    z-index: 9;\n    background-image: url(\"data:image\/svg+xml;charset=UTF-8,%3csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3e%3cpath d='M5 21.1412L13.6532 12.3437L5 3.54625L7.66397 0.843748L19 12.3437L7.66397 23.8438L5 21.1412Z' fill='white'\/%3e%3c\/svg%3e \");\n\ttop: 50.6%;\n}\n.news-slider .slick-prev {\n    left: 20px;\n    z-index: 9;\n    background-image: url(\"data:image\/svg+xml;charset=UTF-8,%3csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3e%3cpath d='M5 21.1412L13.6532 12.3437L5 3.54625L7.66397 0.843748L19 12.3437L7.66397 23.8438L5 21.1412Z' fill='white'\/%3e%3c\/svg%3e \");\n    transform: scaleX(-1);\n    transform-origin: center;\n    top: 49%;\n\n}\n\n@media(max-width:600px){\n    .news-slider .news-slide > img{\n        height: 210px;\n        object-fit: cover;\n    }\n\t.news-slider .news-slide > img {\n         border-top-left-radius: 16px !important;\n        border-top-right-radius: 16px !important; \n    }\n\t.news-slider .slick-prev{\n\t\ttop: 40%;\n\t}\n\t.news-slider .slick-next{\n\t\ttop: 47%;\n\t}\n\t.news-slide video{\n\t \n\t height: 210px;\n}\n    \n}\n\n\n<\/style>\n    <script>\n jQuery(document).ready(function($){\n    $('.news-slider').slick({\n        dots: false,\n        \/\/ infinite: true,\n        speed: 2000,\n        slidesToShow: 1,\n        slidesToScroll: 1,\n        autoplay: true,\n        autoplaySpeed: 3000,\n        arrows: true\n    });\n});\n\n    <\/script>\n\n    [vc_row_inner el_class=&#8221;number-of-sale-section&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\"><span class=\"counter-animation\">100<\/span>x<\/h2>\n<h4>Market<br \/>\nVisibility<\/h4>\n<\/div>\n<p>100x increase in market visibility after launching the<br \/>\nMasala Chai Gin.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\"><span class=\"counter-animation\">10<\/span>+<\/h2>\n<h4>Expanded<br \/>\nBars<\/h4>\n<\/div>\n<p>Expanded to 10+ premium bars and retail stores in the UK.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_tta_accordion color=&#8221;white&#8221; c_icon=&#8221;chevron&#8221; c_position=&#8221;right&#8221; active_section=&#8221;1&#8243; el_class=&#8221;work-detail-accordion&#8221;][vc_tta_section title=&#8221;Challenge&#8221; tab_id=&#8221;1741678664999-449defb6-4488&#8243;][vc_column_text css=&#8221;&#8221;]<strong>1. Fusion of Two Cultures: <\/strong>Balancing the aesthetics of traditional Indian chai with the sophistication of British gin branding.<\/p>\n<p><strong>2. Market Perception: <\/strong>Ensuring the audience embraced flavored gin as a premium and authentic product.<\/p>\n<p><strong>3. Premium Appeal: <\/strong>Creating packaging that resonated with both gin connoisseurs and experimental drinkers.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Journey&#8221; tab_id=&#8221;1741678665005-3b37b635-f4f5&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;fs-24 font-regular&#8221;]<strong>1. Understanding the Market:<\/strong><\/p>\n<ul>\n<li>Researched consumer preferences in the UK regarding flavored spirits.<\/li>\n<li>Analyzed successful flavored gin packaging to identify design elements that drive appeal.<\/li>\n<\/ul>\n<p><strong>2. Design Conceptualization:<\/strong><\/p>\n<ul>\n<li>Developed visual themes inspired by Indian chai culture, including traditional patterns, warm earthy tones, and elements like tea leaves and spice motifs.<\/li>\n<li>Maintained a luxury look suitable for a high-end spirit brand.<\/li>\n<\/ul>\n<p><strong>3. Final Execution:<\/strong><\/p>\n<ul>\n<li>Created an elegant yet bold packaging design.<\/li>\n<li>Worked on typography, color palettes, and print finishes to enhance shelf appeal.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Solution&#8221; tab_id=&#8221;1741678856720-34aaf350-455a&#8221;][vc_column_text css=&#8221;&#8221;]<img decoding=\"async\" class=\"img-full-width\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Masala-Chai-Gin-Hero-scaled.jpg\" alt=\"\" \/><\/p>\n<p><strong>1.\u00a0 Culturally Rooted Packaging: <\/strong> Introduced Indian-inspired aesthetics with premium Western design sensibilities.<\/p>\n<p><strong>2. Strategic Positioning: <\/strong>Marketed the product as an exotic yet refined offering, appealing to both gin enthusiasts and experimental consumers.<\/p>\n<p><strong>3. Enhanced Brand Storytelling: <\/strong>Created a narrative-driven approach that highlighted the fusion of Indian masala chai flavors with British gin craftsmanship.<\/p>\n<p>By crafting a packaging identity that resonated with both Indian heritage and Western luxury, we helped Fyondere successfully transition from traditional gin to an innovative flavored gin brand. The Masala Chai Gin became a standout product, significantly boosting brand recognition and market presence in the UK.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Designed packaging for a UK-based gin brand\u2019s Indian-inspired masala chai flavor.<\/p>\n","protected":false},"featured_media":1033,"menu_order":80,"template":"","format":"standard","class_list":["post-1032","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Masala Chai Gin - CTS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dominixglobal.com\/cts\/work\/masala-chai-gin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masala Chai Gin - 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