{"id":1026,"date":"2025-03-26T17:50:54","date_gmt":"2025-03-26T12:20:54","guid":{"rendered":"http:\/\/www.dominixglobal.com\/cts\/?post_type=work&#038;p=1026"},"modified":"2025-05-21T18:04:15","modified_gmt":"2025-05-21T12:34:15","slug":"avadhoot-product","status":"publish","type":"work","link":"https:\/\/www.dominixglobal.com\/cts\/work\/avadhoot-product\/","title":{"rendered":"Avadhoot Product"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;2136&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; el_class=&#8221;img-full-width&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;work-detail-area&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>We<br \/>\n<span class=\"scaled\"> CREATED<\/span><br \/>\nfor Avadhoot Foods<\/h2>\n<h3>Overview<\/h3>\n<p>Avdhoot Foods, a 50-year-old, third-generation company, was a well-known local brand in the Konkan region of Maharashtra. Despite its heritage and pioneering role in products like Amba Vadi, the company lacked national recognition. Our mission was to transform Avdhoot from a regional favorite into a state and national-level food brand.[\/vc_column_text]\t\n\t<div class=\"news-slider work-image-slider\">\n\t\n\t\t\t\n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Avadhoot-Product-carousel-one-scaled.jpg\" class=\"img-fluid\" alt=\"Avadhoot-Product-carousel-one\">\n\t\t\t\t\t<\/div>        \n\t\t\t\t\t<div class=\"news-slide\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Avadhoot-Product-carousel-two-scaled.jpg\" class=\"img-fluid\" alt=\"Avadhoot-Product-carousel-two\">\n\t\t\t\t\t<\/div>        \n\t\t\n\t\t\n\n\t\t\n<\/div>\n\n<style>\n .news-slider {\n    \/* width: 80%;\n    margin: 20px auto; *\/\n}\n\n.news-slide {\n    position: relative;\n    text-align: left;\n    color: white;\n}\n\n.news-slide img {\n    width: 100%;\n    border-radius: 10px;\n    aspect-ratio: 1108 \/ 609;\n    object-fit: cover;\n\tobject-position:center;\n    object-position: top;\n}\n.news-slide video{\n\t border-radius: 10px;\n\t width: 100%;\n\t height: 730px;\n}\n\n.news-slider .slick-arrow{\n    width: 25px;\n    height: 25px;\n}\n.news-slider .slick-arrow::before{\n    font-size: 0px !important;\n}\n.news-slider .slick-next {\n    right: 20px;\n    z-index: 9;\n    background-image: url(\"data:image\/svg+xml;charset=UTF-8,%3csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3e%3cpath d='M5 21.1412L13.6532 12.3437L5 3.54625L7.66397 0.843748L19 12.3437L7.66397 23.8438L5 21.1412Z' fill='white'\/%3e%3c\/svg%3e \");\n\ttop: 50.6%;\n}\n.news-slider .slick-prev {\n    left: 20px;\n    z-index: 9;\n    background-image: url(\"data:image\/svg+xml;charset=UTF-8,%3csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3e%3cpath d='M5 21.1412L13.6532 12.3437L5 3.54625L7.66397 0.843748L19 12.3437L7.66397 23.8438L5 21.1412Z' fill='white'\/%3e%3c\/svg%3e \");\n    transform: scaleX(-1);\n    transform-origin: center;\n    top: 49%;\n\n}\n\n@media(max-width:600px){\n    .news-slider .news-slide > img{\n        height: 210px;\n        object-fit: cover;\n    }\n\t.news-slider .news-slide > img {\n         border-top-left-radius: 16px !important;\n        border-top-right-radius: 16px !important; \n    }\n\t.news-slider .slick-prev{\n\t\ttop: 40%;\n\t}\n\t.news-slider .slick-next{\n\t\ttop: 47%;\n\t}\n\t.news-slide video{\n\t \n\t height: 210px;\n}\n    \n}\n\n\n<\/style>\n    <script>\n jQuery(document).ready(function($){\n    $('.news-slider').slick({\n        dots: false,\n        \/\/ infinite: true,\n        speed: 2000,\n        slidesToShow: 1,\n        slidesToScroll: 1,\n        autoplay: true,\n        autoplaySpeed: 3000,\n        arrows: true\n    });\n});\n\n    <\/script>\n\n    [vc_row_inner el_class=&#8221;number-of-sale-section&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\"><span class=\"counter-animation\">2<\/span>M+<\/h2>\n<h4>Products<br \/>\nSold<\/h4>\n<\/div>\n<p>2 million+ products branded and sold after transformation.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"d-flex\">\n<h2 class=\"animate-counter\"><span class=\"counter-animation\">50<\/span>x<\/h2>\n<h4>Market<br \/>\nGrowth<\/h4>\n<\/div>\n<p>50X market growth, expanding beyond Konkan[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_tta_accordion color=&#8221;white&#8221; c_icon=&#8221;chevron&#8221; c_position=&#8221;right&#8221; active_section=&#8221;1&#8243; el_class=&#8221;work-detail-accordion&#8221;][vc_tta_section title=&#8221;Challenge&#8221; tab_id=&#8221;1741678664999-449defb6-4488&#8243;][vc_column_text css=&#8221;&#8221;]<strong>1. From Non-Branded to Branded \u2013<\/strong> Amba Vadi and other products were traditionally sold without a brand identity, allowing competitors to copy them.<\/p>\n<p><strong>2. Scaling Beyond Konkan \u2013<\/strong> The brand needed a strategic transformation to enter statewide and national markets.<\/p>\n<p><strong>3. Modernizing a Legacy Brand \u2013<\/strong> Balancing heritage and innovation to appeal to both existing and new consumers.<\/p>\n<p><strong>4. Distribution &amp; Retail Presence \u2013<\/strong> Expanding the retail footprint while maintaining product authenticity.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Journey&#8221; tab_id=&#8221;1741678665005-3b37b635-f4f5&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;fs-24 font-regular&#8221;]<strong>1. Branding &amp; Packaging \u2013<\/strong><\/p>\n<ul>\n<li>Developed a premium, recognizable brand identity.<\/li>\n<li>Created modern packaging that highlighted Avdhoot\u2019s heritage and authenticity.<\/li>\n<li>Reinforced their status as the first company to create Amba Vadi.<\/li>\n<\/ul>\n<p><strong>2. Market Expansion &amp; Positioning \u2013<\/strong><\/p>\n<ul>\n<li>Shifted the brand from a local Konkan favorite to a Maharashtra-wide player.<\/li>\n<li>Focused on retail expansion into tier-1 and tier-2 cities.<\/li>\n<\/ul>\n<p><strong>3. Product Diversification &amp; Awareness \u2013<\/strong><\/p>\n<ul>\n<li>Strengthened the brand\u2019s presence in traditional markets while introducing modern retail strategies.<\/li>\n<li>Created awareness campaigns to educate consumers on Avdhoot\u2019s legacy and product uniqueness.<\/li>\n<\/ul>\n<p><strong>4. Retail &amp; Distribution Growth \u2013<\/strong><\/p>\n<ul>\n<li>Expanded from local stores to statewide supermarkets, retail chains, and online marketplaces.<\/li>\n<li>Established a strong supply chain to support increased production and demand.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Solution&#8221; tab_id=&#8221;1741678856720-34aaf350-455a&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p><img decoding=\"async\" class=\"img-full-width\" src=\"https:\/\/dominix.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/sites\/4\/2025\/05\/avdhoot-products3-scaled.jpg\" \/><\/p>\n<p><strong>1. Brand Transformation \u2013<\/strong> From a non-branded legacy product to a recognizable, premium brand.<\/p>\n<p><strong>2. Market Positioning \u2013<\/strong> Highlighted Avdhoot\u2019s heritage and originality to build trust and differentiation.<\/p>\n<p><strong>3. Retail Expansion \u2013<\/strong> Scaled from regional to state-level distribution, laying the groundwork for national expansion.<\/p>\n<p><strong>4. 50X Market Growth \u2013 <\/strong>Achieved a massive increase in sales and brand awareness.<\/p>\n<p>Avdhoot Foods\u2019 transformation from a local Konkan brand to a statewide success was a testament to the power of branding and strategic expansion. By modernizing its image, reinforcing its pioneering legacy, and scaling retail presence, Avdhoot is now positioned to grow into a national food brand while staying true to its rich heritage.<\/p>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Rebranded a 50-year-old Konkan food pioneer, scaling its market 50x with 2M+ branded products.<\/p>\n","protected":false},"featured_media":1027,"menu_order":77,"template":"","format":"standard","class_list":["post-1026","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avadhoot Product - CTS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dominixglobal.com\/cts\/work\/avadhoot-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avadhoot Product - 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