Metta Social

We
CREATED
for Metta Social

Overview

Metta Social is a SaaS-based NGO that connects corporations, donors, and NGOs to amplify social impact. Their platform enables businesses to manage, measure, and maximize their Corporate Social Responsibility (CSR) initiatives efficiently.
Our role was to brand and position Metta Social as a trusted, innovative, and high-impact platform that enables transparent and effective CSR funding.

₹2Cr

Raised
In Charity

₹2+ crore raised in charity.

10,000+

Lives
Impacted

10,000+ lives impacted through various CSR projects.

Challenge

1. Trust & Transparency: Many businesses hesitate to invest in CSR due to a lack of measurable impact tracking.

2. Engagement & Awareness: Educating corporates and NGOs about the benefits of a tech-driven CSR platform.

3. Scalability: Creating a strong brand identity that reflects credibility and innovation in the social impact space.

Journey

1. Branding & Identity

Designed a trustworthy and impactful brand identity, emphasizing transparency, innovation, and social good.
Created visuals and messaging that appeal to both corporates and NGOs, highlighting the ease of CSR management.

2. Platform Positioning

Positioned Metta Social as a bridge between businesses and NGOs, making CSR seamless and measurable.
Focused on scalability and data-driven impact reporting to attract more corporate donors.

3. Scaling & Expansion

Helped expand corporate partnerships, increasing funds raised for verified NGOs.
Strengthened digital presence and outreach, leading to higher adoption among businesses.

Solution

1. Trust-Based Branding: Established Metta Social as a transparent, data-backed, and impact-driven CSR platform.

2. Strategic Positioning: Highlighted their SaaS model as a game-changer for corporate philanthropy.

3. Scalable Growth Plan: Focused on expanding partnerships and increasing CSR funding, leading to ₹2+ crore raised.

Metta Social is now a leading CSR-tech platform, enabling businesses to make measurable, lasting impact. With ₹2 crore+ in charity funds, 10,000+ lives transformed, and a scalable SaaS model, the brand continues to redefine corporate philanthropy.