Kapil Dev

We
SCALED
for Kapil Dev

Overview

After the release of the movie 83, legendary cricketer Kapil Dev experienced a resurgence in fame. Seizing this opportunity, he launched his own sportswear and activewear brand, offering a range of products including clothing, caps, and other athletic gear.
Our role was to design and develop a high-impact e-commerce website that would establish the brand’s online presence and drive sales. The website played a crucial role in scaling the brand, leading to its acquisition for ₹400 crore and eventually becoming a publicly traded company through an IPO.

400Cr.

Acquisition
Value

₹400 crore acquisition value, leading to an IPO.

2L-3L

Products
Sold

2-3 lakh products sold, spanning multiple categories.

Challenge

1. Capitalizing on Momentum : Leveraging Kapil Dev’s renewed fame post-83 to create a successful brand.

2. Market Positioning : Differentiating the brand in a competitive sportswear market.

3. Scalability & Tech Infrastructure : Building a website capable of handling high traffic and large-scale orders.

4. E-commerce Optimization : Ensuring seamless user experience, payment integration, and logistics management.

5. Transition to IPO : Scaling digital infrastructure to support the brand’s rapid growth and eventual public offering. 

Journey

The goal was to translate Kapil Dev’s legacy into a powerful sportswear brand with a strong digital presence. Through extensive market research and collaboration, we developed:

1. A high-performance e-commerce platform optimized for speed and seamless transactions.

2. A brand identity that resonated with cricket fans and fitness enthusiasts.

3. Marketing integrations to drive traffic and enhance sales conversions.

4. A scalable website infrastructure, ensuring smooth operations even during peak demand.

The website’s success played a crucial role in growing the brand, leading to its ₹400 crore acquisition and IPO launch, marking a milestone in Indian sportswear entrepreneurship.

Solution

1. E-commerce Platform Development : Built a seamless shopping experience for millions of users.

2. High-Traffic Scalability : Engineered for peak performance, handling massive visitor spikes.

3. Brand Storytelling : Leveraged Kapil Dev’s legacy to create a compelling brand narrative.

4. Conversion-Optimized UI/UX : Designed for ease of navigation, product discovery, and quick checkout.

4. IPO-Ready Digital Presence : Developed a digital strategy that supported the brand’s journey from launch to acquisition and IPO.

From a legendary cricketer’s vision to a ₹400 crore acquisition and IPO, we played a key role in bringing this iconic sportswear brand to life.