Kiyoki

We
CREATED
for Bambreww Beverages

Overview

Kioki isn’t just a beer—it’s an attitude. Positioned as a rebellious, youthful, and bold brand, Kioki was launched to challenge the dullness of traditional beer branding. Dominix partnered with Kioki from the ground up, crafting a brand identity, packaging system, and digital presence that captured its cheeky, irreverent personality. The goal: to create a beer that tastes great and feels iconic.

300K+

Positive
Impressions

300K+ impressions in the first month of launch

150+

Retail Outlets
Stocked

Stocked in 150+ retail outlets across 3 states within the first quarter

Challenge

Breaking into a saturated alcohol market dominated by legacy players
Differentiating the product in both taste and brand identity
Designing a digital-first experience for a young, mobile-first audience
Ensuring compliance with alcohol advertising norms while still being bold and playful

Journey

We began by defining Kioki’s tone of voice—fun, rebellious, and unapologetically different. This personality informed everything, from naming to packaging to website UX. The can designs were made to be collectible, almost like merch, while the website was created to feel like a digital playground. We also designed social launch campaigns, motion graphics, merchandise, and story-driven product drops to keep the momentum going post-launch.

Solution

Dominix crafted Kioki from scratch—building a bold, irreverent beer brand tailored for India’s next-gen drinkers.

Brand Creation: Named and positioned Kioki as a quirky, playful brand that breaks convention.

Packaging Design: Designed collectible cans with bold colors and characters, built to stand out on shelves and socials.

Website & E-Commerce: Created a scroll-driven, animated e-commerce site that feels more like a pop-art gallery than a beer shop.

Content & Storytelling: Produced launch films, social reels, and motion graphics to bring Kioki’s personality alive across platforms.

Marketing & Assets: Delivered a full brand toolkit—voice guides, merch, POS material—for consistent brand experience.

Compliance: Ensured all designs and messaging followed India’s alcohol advertising regulations without losing edge.