Kiyoki

We
CREATED
for Bambreww Beverages

Overview

Sigma Malaysia, originally a real estate company, decided to shift its focus from traditional housing to luxury condo-style suites under the new identity, Sigma Signature Suits. Their goal was not only to rebrand but also to expand beyond Malaysia into Singapore, Indonesia, and other key markets.
Our role was to:
1. Develop a premium brand identity aligned with their new business direction.
2. Create a marketing and digital presence to support their expansion.
3. Position them as a luxury real estate brand in multiple countries.

4+

Countries
Expanded

Expanded into 4+ countries, including Singapore and Indonesia.

110%

Revenue
Growth

110%+ revenue growth post-rebranding.

Challenge

1. Transitioning Brand Perception – Moving from a traditional real estate firm to a high-end luxury condo provider.

2. Cross-Border Expansion – Adapting marketing and branding for different cultural and economic landscapes.

3. Competitive Luxury Market – Establishing a unique identity in regions dominated by global real estate giants.

4. Digital Transformation – Creating a strong online presence to appeal to international buyers and investors.  

Journey

We began with market research across Malaysia, Singapore, and Indonesia to understand luxury real estate trends and consumer behavior. Based on this, we developed a brand strategy that resonated with affluent buyers and investors.

1. Branding & Identity

Designed an elegant, sophisticated logo and visual identity that reflected exclusivity.
Created high-end branding materials, including brochures, signage, and digital assets.
Developed a new brand language emphasizing prestige, exclusivity, and modern living.

2. Marketing & Digital Transformation

Built a luxury-focused website with immersive 3D walkthroughs and virtual property tours.
Launched targeted digital campaigns to attract high-net-worth individuals (HNWIs) in new markets.
Developed social media and influencer partnerships to drive engagement and awareness.

3. International Expansion Strategy

Localized marketing for each country while maintaining a consistent premium image.
Partnered with real estate agencies, luxury property consultants, and financial institutions.
Created bespoke event experiences for investors and high-profile clientele.

Solution

1. Luxury Rebranding – A premium identity that reflected the exclusivity of Sigma Signature Suits.

2. Digital-First Approach – A strong online presence with a focus on international investors.

3. Strategic Market Entry – Expansion into 4+ countries with localized strategies for each region.

By rebranding Sigma Malaysia into Sigma Signature Suits, we helped the company establish itself as a premium luxury real estate brand and successfully expand into new international markets, resulting in 110%+ revenue growth.  