DeAsra

We
TRANSFORMED
for DeAsra

Overview

DeAsra, the brainchild of Indian tech billionaire Anand Deshpande (founder of Persistent Systems), is a non-profit organization aimed at empowering small-scale and household businesses in India. It provides mentorship, financial guidance, legal compliance assistance, and market positioning support to help entrepreneurs overcome challenges in starting, managing, and scaling their businesses. While DeAsra had impacted over 2-3 lakh businesses, its digital presence was lacking, preventing efficient user engagement and scalability.

0.5M

Users/
Month

Transformed user engagement from 1,000 users/month to
over 500,000 users/month.

0.3M

People
Helped

Helped over 300,000 small businesses across India with
mentorship and resources.

Challenge

Lack of a cohesive digital presence despite existing websites, ERP systems, and scattered resources.

No tracking or data analysis mechanisms to monitor user engagement or measure impact.

Limited digital backbone to support DeAsra’s growing influence.

Journey

We partnered with DeAsra to understand their goals and challenges in supporting small businesses. Recognizing the need for a robust digital transformation, we implemented a cloud-based solution to streamline operations, enhance user engagement, and scale outreach. By optimizing their website, integrating tracking tools, and improving their digital ecosystem, we enabled DeAsra to provide seamless support to their users.

Solution

Digital Backbone: Implemented a cloud-based solution to integrate all operations.

Enhanced Website: Revamped the website to improve user experience and accessibility.

Tracking Mechanism: Introduced tools for monitoring user activity and impact metrics.

Scalable Digital Presence: Designed a system that could handle exponential growth in user base.