Masala Chai Gin

We
CREATED
for Fyondere

Overview

Fyondere, a UK-based gin company, sought to introduce a unique Masala Chai Gin to their lineup, infusing traditional Indian flavors into their craft spirits. To ensure the product had an authentic appeal, they approached us to create a packaging design that would seamlessly blend Indian heritage with premium gin branding.
Our role was to develop a packaging identity that captured the essence of Indian masala chai while maintaining the elegance and sophistication of a high-end spirit.

100x

Market
Visibility

100x increase in market visibility after launching the
Masala Chai Gin.

10+

Expanded
Bars

Expanded to 10+ premium bars and retail stores in the UK.

Challenge

1. Fusion of Two Cultures: Balancing the aesthetics of traditional Indian chai with the sophistication of British gin branding.

2. Market Perception: Ensuring the audience embraced flavored gin as a premium and authentic product.

3. Premium Appeal: Creating packaging that resonated with both gin connoisseurs and experimental drinkers.

Journey

1. Understanding the Market:

Researched consumer preferences in the UK regarding flavored spirits.
Analyzed successful flavored gin packaging to identify design elements that drive appeal.

2. Design Conceptualization:

Developed visual themes inspired by Indian chai culture, including traditional patterns, warm earthy tones, and elements like tea leaves and spice motifs.
Maintained a luxury look suitable for a high-end spirit brand.

3. Final Execution:

Created an elegant yet bold packaging design.
Worked on typography, color palettes, and print finishes to enhance shelf appeal.

Solution

1. Culturally Rooted Packaging: Introduced Indian-inspired aesthetics with premium Western design sensibilities.

2. Strategic Positioning: Marketed the product as an exotic yet refined offering, appealing to both gin enthusiasts and experimental consumers.

3. Enhanced Brand Storytelling: Created a narrative-driven approach that highlighted the fusion of Indian masala chai flavors with British gin craftsmanship.

By crafting a packaging identity that resonated with both Indian heritage and Western luxury, we helped Fyondere successfully transition from traditional gin to an innovative flavored gin brand. The Masala Chai Gin became a standout product, significantly boosting brand recognition and market presence in the UK.