Urban Naari

We
CREATED
for CGP

Overview

Urban Naari is a Pune-based online fast fashion brand that seamlessly blends contemporary styles with traditional Indian aesthetics. Founded by designer Purva Godbole, the brand offers a diverse range of apparel, including elegant mul-cotton kurtis, ikat dresses, and georgette ruffled scarves. Additionally, Urban Naari features handcrafted fabric earrings, such as khadi off-white and kalamkari designs, catering to both casual and workwear needs.
Our collaboration involved comprehensive branding and market strategy development to position Urban Naari as a distinctive player in the fast fashion industry.

4x

Growth in
1 year

Revenue growth from $10M to $100M post-branding.

10+

Expanded
Cities

Expanded customer base to 10+ cities across India.

Challenge

1. Market Differentiation: Establishing a unique identity in the competitive fast fashion landscape.

2. Balancing Tradition and Modernity: Integrating traditional Indian elements with contemporary fashion trends to appeal to a diverse audience.

3. Digital Presence: Enhancing online visibility and engagement to drive e-commerce sales.

Journey

1. Brand Identity Development:

Crafted a compelling brand narrative that highlights Urban Naari’s fusion of Indian tradition and modern fashion.
Designed a distinctive visual identity, including logo and color schemes, reflecting the brand’s ethos.

2. Market Strategy Formulation:

Conducted thorough market research to identify target demographics and consumer preferences.
Developed tailored marketing campaigns emphasizing the brand’s unique offerings and cultural significance.

3. Digital Marketing and Social Media Engagement:

Optimized the brand’s online presence through strategic social media initiatives, leading to increased follower engagement.
Collaborated with influencers to amplify reach and credibility within the fashion community.

Solution

1. Distinctive Branding: Established a unique brand identity that resonates with the target audience by blending traditional and modern fashion elements.

2. Strategic Marketing: Implemented data-driven marketing strategies to effectively reach and engage potential customers.

3. Enhanced Online Presence: Leveraged digital platforms to increase brand visibility, resulting in higher website traffic and sales conversions.

Through strategic branding and market positioning, Urban Naari has successfully carved out a niche in the fast fashion industry, offering products that celebrate Indian heritage while catering to contemporary tastes. The collaboration has led to significant growth in brand recognition, customer engagement, and sales performance